This entails the process of getting free traffic from the following sources; organic listings on search engines, editorial links from reputable web sites and listings from web directories. The major websites are Google, Bing, and Yahoo. These search engines distribute links in different forms ranging from web pages, images and videos. Search engines rank theses web pages according to relevancy, which is most relevant to the search term posed by the internet user. These listings are called organic in search engine optimisation because the listings are generated free and not using paid listings such as Google adwords etc. There are two types of search engine optimisation, on page optimisation and off page optimisation.
is everything that can be adjusted on the web page, if your search engine optimisation company is worth their salt, your web page should be scoring well above 80%.
Off page search engine optimisation
takes some more time and is largely built up by generating quality links (link building) from other reputable web sites.
This takes patients and time, but is well worth it because every reputable link that is built secures your position in your search engine optimisation rankings on the top search engines.
Other off page search engine optimization includes:
Social media marketing